The present volume proposes an interdisciplinary and multicultural contemporary approach of the controversial link between medicine and media. The authors that have contributed to this volume analyse the media and medicine from different perspectives. Interesting and revealing results emerge, which contribute to the re-evaluation of health communication and health literacy theories. The study of medicine and media is simultaneously social scientific, humanistic, and professional in orientation. Contributors to this book come from different countries (USA, UK, France, India, Romania) and manage to reach a common language in their studies, offering a re-positioning of the study of media and medicine. The new perspectives offered by this volume will be of interest to any health communication or media studies scholar because they bring to light new ideas, new methodologies and results that could be further developed. This volume allows readers to explore these unique insights and to easily digest the content and acknowledge the impact of media on health and healthcare.